I’m not a big fan of this guy, but a recent guest post was a great read. The author, Eric Ries essentially argues that if metrics you’re tracking aren’t actionable, they’re “vanity metrics” and not that useful: http://www.fourhourworkweek.com/blog/2009/05/19/vanity-metrics-vs-actionable-metrics/ When you hear companies doing PR about the billions of messages sent using their product, or the total GDP of their economy, think vanity metrics. But there are examples closer to home. [ Read More ]
